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Click the MASERPLAN™ icons for detailed info about each step from Start to Sold.

Once you identified a property that feels like home, we will set up a meeting to discuss your buyer strategy, analyze the comparable sales, get comfortable with value and begin the conversation with the listing agent to gather due diligence. 

Then we will draft a purchase agreement, gather your proof of funds, pre-approval letter and get prepared to present to the Seller side. 

Our job is to protect your interest, negotiate on your behalf and guide you to opening up escrow.


Here is an example of a purchase agreement:

Here are examples of a pre-approval letter and proof of funds:


Buyer strategy is exactly what it sounds like.  It is a strategy that will allow you to feel good that you put your best foot forward to accomplish what you want.  Some buyers, just want a good deal, some just want to win.  Let’s discuss the strategy and plan, so we can make sure we are representing you the way you would like to be represented.  We will then set the plan and go to work.


Let’s make sure you understand value.  Our team knows value, but more importantly, we can educate you on value by using data.   We will make sure you have a complete picture on every like kind property in the complex, street, neighborhood and more.  Goal is to identify at lease three recent sales that match the property and building you are trying to purchase.  This should mirror very close to what a bank appraiser will determine when appraising your property.  Our team will put the comparable package together for you to review and discuss.  We want you informed.


Why do we speak with the listing agent?  Well, the listing agent holds the key to the seller’s goals and needs.  And we would like to understand those goals and needs to better guide you.  It is not only about the highest price.   Some sellers will give better deals to buyers who will keep the process simple.  After 20 years in the business, we know most the agents out there and they know us.  Thus, we may get information that others may not to help you.


Why do we need proof of funds and a pre-approval letter to make an offer?  Well, we have to show the Seller that you are a real, serious buyer.  If you do not show those items above, the seller may not even respond.

$500M+ SOLD

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Brian Maser pioneered the town and condo focused agency while mentoring his coveted agents into lifelong real estate advisors for their clients.


Transforming a normally chaotic and emotional process into a step by step custom plan that maps out every detail from start to sold. Our MASERPLAN™ removes the triggers that make selling or buying a home frustrating and frankly maddening at times. All decisions are made in your best interest and we leave no stone unturned. We do the work to put your needs first and get you the optimal return faster than average. It works every time, because we have a plan.


I had a great experience working with Mike. He helped me sell a 2-bedroom condo and as a first-time seller I had lots of questions. He guided me through the whole process really smoothly and with a great attitude, including coordinating some pre-sale renovations. Highly recommended!

David Birdsell

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